For many, the mere thought of abandoning the safety net of a corporate career for the unpredictable world of entrepreneurship is pure terror. But for Zainab Al Balushi, it was a challenge she embraced head-on. Alongside her sister Eman, she dared to dream big and founded Base Coat—a sanctuary of style nestled amidst the lush greenery of Qurm Heights.
Picture this: an Instagram-worthy salon, framed by towering trees, where every visit promises a transformation. But Base Coat isn’t just about painting nails—it’s a canvas for self-discovery, a haven for those who dare to defy the norm.
From humble beginnings with just two nail artists, Base Coat blossomed. With the addition of few ladies to their squad, they boldly ventured into haircare in 2023, defying their own expectations. What started asa singular focus on nails evolved into a full-fledged beauty lounge, driven by their passion for pushing boundaries.
A Bigger Purpose
Finding the perfect salon can be like finding a needle in a haystack, but fear not—Base Coat Beauty Lounge has cracked the code! While they excel in nail care, their repertoire extends far beyond, offering an array of services from haircuts to makeup, and now even lash extensions—trust us, we’ve tried them, and they’re a game-changer!
What’s more interesting is that Base Coat offers free consultations to help them experiment with the styles and choose the best services.
We loved the salon’s location! As Zainab puts it, “Choosing this location was to create a peaceful environment where clients could receive exceptional nail services and feel relaxed and pampered.” They are not just about manicures; as Zainab explains, Base Coat is about crafting an experience – a sanctuary from the chaos of everyday life”.
Wanna know about Zainab’s go-to treatment at Base Coat? Beauty confession: “I’m all about the glam—extensions, gel,and designs are fab, but my heart belongs to the Russian manicure.”
Curious about the Russian manicure? Think precision, think power, and forget everything you know about traditional nail care. We caught up with Masha, Base Coat’s nail wizard, to uncover the secrets behind this game-changing technique.
Russian Manicure – is saying goodbye to soaking—this dry method means business, allowing for a better outcome. – Armed with specialized tools like cuticle removers and diamond drill bits, it’s a nail makeover like no other. – Bye-bye bacterial worries—no soaking means a lower risk of infection. – With meticulous grooming and shaping, your manicure is built to last.
According to Masha, “Russian manicures are the go-to for savvy nail enthusiasts—it’s gentle, precise, and keeps your nails looking fabulous for ages.” At Base Coat, it’s all about options, but let’s be real—Russian manicures steal the show every time. With skilled technicians at the helm, your nailsare in for a treat.
Re-writing the Salon experience at Base Coat
“In most salons, the client is in a rush to leave. But here with us, our clients can have their own time, enjoy their self-case sessions, and feel the ambience. We tell our clients we do not have express manicures because we want them to have a good time and enjoy the process”, says Zainab who has upped the game with hygiene and sanitation at Base Coat. “We don’t just meet standards; we set them,” Zainab emphasizes. “From meticulous cleaning routines to a warm welcome, we prioritize your safety and comfort.”
And get ready for the next big thing—online bookings via Vawchoo! “No more waiting on hold or sending WhatsApp messages like most salons in Oman,” Zainab announces with excitement. “With just a few clicks, you’ll secure your spot in real-time convenience.”
Zainab’s vision for Base Coat is bold and ambitious. “We’re expanding our horizons,” she shares eagerly. “From enhancing nail care services to introducing eyelash extensions and brow lamination, we’re raising the bar for beauty innovation under one roof.”
Zainab’s Learning Curve at Base Coat
At Base Coat, every challenge is a lesson in growth. Zainab’s journey in the service industry has taught her patience and resilience, essential virtues in a world where customer satisfaction is paramount. “We strive for excellence, but we understand that we can’t please everyone,” Zainab reflects. “What matters is how we respond.”
For Zainab, the team isn’t just colleagues; they’re family. “My team is my backbone,” she affirms. Trust and support form the foundation of their bond, empowering each member to excel in their roles. Drawing from her hospitality background, Zainab prioritizes staff training, recognizing that excellence begins from within. “Initially I used to come and watch how they are doing from their point of view,” she explains, “now I trust them!”
Despite the hurdles, Base Coat stands tall, a testament to perseverance and passion. “Introducing Base Coat to the market was no easy feat,” Zainab recalls with a smile. “But every obstacle has only made us stronger.” As they continue to evolve and innovate, Base Coat remains a beacon of inspiration—a testament to the power of dedication and teamwork in the beauty industry in Oman.
